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10 Lessons I’ve Learned Running a Ghostwriting Agency in 2025
Running a ghostwriting agency isn’t just about writing it’s about managing clients, deadlines, and expectations while keeping the creativity alive. In 2025, the publishing world is shifting faster than ever. With AI tools, self-publishing booms, and increasing demand for personal branding, ghostwriting has become more competitive, profitable, and challenging than ever before.
Looking back, I’ve learned a lot about what it takes to run a successful ghostwriting agency. Some lessons came from experience, others from trial and error. Whether you’re a solo ghostwriter looking to scale or just curious about the business side of writing, these are the 10 biggest lessons I’ve learned running a ghostwriting agency in 2025.
- Niche Down or Get Overlooked
The biggest mistake I made early on? Trying to serve everyone. When I started ghostwriting, I took on any project that came my way — memoirs, business books, blog posts, speeches, even website copy.
The problem? It made marketing nearly impossible.
Once I niched down to working primarily with tech founders, business leaders, and Christian single moms, everything changed:
✔ I attracted higher-paying clients who valued expertise over price.
