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How To Add Value to Your First Cold Outreach As A Ghostwriter
As a ghostwriter, it can be intimidating to approach clients to promote your services.
On one hand, as a ghostwriter, you know your services can help your clients achieve their primary goals. Yet, potential clients do not like to be pitched or sold.
For clients, finding the right ghostwriter for a project can feel like a daunting task.
They want someone who can not only deliver high-quality content but also add value to their brand and business.
So, how can you make your first cold outreach as a ghostwriter stand out and add value to your potential clients?
It’s a cringe moment for the ghostwriter and prospect.
How do you pitch your potential client without turning them off?
How do you add value to your first cold outreach as a ghostwriter?
Here are some tips:
I have learned that one of the most effective ways to connect with potential clients is through value-first cold outreach.