How to Conduct Interviews to Capture a Client’s Story

Photo by Antoni Shkraba: https://www.pexels.com/photo/a-woman-practicing-hand-lettering-at-an-art-school-5104724/

Alright, so you want to be a ghostwriter? Fantastic. You’ve decided to let other people take credit for your brilliant writing, and you get paid to stay invisible. Love that for you. But before you start crafting their life-changing, business-boosting, legacy-building book, you need one essential thing: their story.

And how do you get it?

Through interviews.

Now, interviewing sounds easy. Just ask a few questions, get some answers, and boom — book done, right? Wrong. This is where the magic (and the madness) begins. So, if you’re ready to conduct interviews like a pro and extract the pure gold from your client’s brain without pulling your hair out, keep reading.

Step 1: Prepare Like Your Sanity Depends on It (Because It Does)

You know what’s worse than a client who has no idea what to say? A ghostwriter who has no idea what to ask. Don’t be that person. Do your research.

• Read everything you can about them. Website, social media, past interviews, LinkedIn humblebrags — soak it all in.
• Know their industry, their accomplishments, and their general vibe. Are they the “I built a business in my garage” type or the “I attended five Ivy League schools and want…