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How To Position Yourself As an SME To Attract Clients As A Ghostwriter
Have you ever been rejected by a client for a writing project?
If so, it’s not for the reason you might suspect.
Oftentimes, ghostwriters and freelancers share one common goal. To attract high-paying clients on a monthly retainer.
The problem?
You’re not an expert.
Clients hire experts.
Not generalists.
For many years, I applied for tons of jobs via job boards, third-party apps, and online FB groups.
I felt like a failure and amateur as a ghostwriter.
The more my frustration grew, I realized why my freelancing pals were getting gigs.
While I was staring at an empty bank account at the end of the month.
Nothing feels more like a failure than a negative bank account.
As a ghostwriter, positioning yourself as a subject matter expert (SME) can significantly impact your ability to attract clients.
By showcasing your expertise and establishing yourself as a go-to resource in your field, you can build trust and credibility, ultimately attracting more clients to your ghostwriting services.
