The Business of Ghostwriting: How To Operate & Run Your Business

Photo by Maxwell Gold on Unsplash

I launched my ghostwriting agency in 2022.

For many years, I freelanced as a ghostwriter on Upwork and other freelance platforms.

It was a great learning curve for me as a writer.

However, as my client base grew and my skills improved, I decided to take the leap and turn it into a full-fledged business.

Making the leap from freelance to agency owner is a big decision.

There are many factors to consider, from managing finances and marketing to maintaining client relationships and hiring a team.

With some solid planning and dedication, I figured out the ins and outs of running a successful ghostwriting business. Whether you’ve been ghostwriting on the side or freelancing for a few years, this article will share some strategies to help you operate and grow your ghostwriting business.

First, it’s important to establish your unique value proposition.

Your value proposition as a ghostwriter is what sets you apart from other writers and attracts potential clients.

This could be your area of expertise, writing style, or the type of content you specialize in.