What does an SEO Freelancer do?
Many people are confused about what exactly an SEO Freelancer does. For some people, SEO Freelancers simply find keywords on a topic and start writing. That’s not all of it.
Being an SEO Freelancer requires you to must know how to organize and/or write content for your client's websites. The work that you create for your client must be able to rank high up on the list of search results.
For example, if your clients' customers are searching for vegan skincare for women with sensitive skin. The website content SEO-friendly content and keywords should appear within the first two pages of the search results query.
Businesses and brands rely on SEO freelancers to increase visibility and drive traffic to their websites. If you’re thinking is an SEO freelancer is easy. Try again.
With Google at your fingertips, you practically have everything that you need to be a successful SEO freelancer. There are a few other tips and strategies you should be aware of before you start accepting clients which include:
Client Management: Working with clients can be a bit intimidating when you first start out. However, it’s important to remember that you’re a professional and they need your skills to solve a problem. As an SEO freelancer, it’s important to know how to handle and address your clients' needs, brand, voice, products, services, selling points, and what they want to promote. Be professional and concise in explaining your process to clients. Set realistic expectations for establishing a successful relationship.
Keyword search: There are many tools available to help you successfully find the right keywords for your client. A key step in developing a bank of keyword search results is to understand what phrases or terms your client's audiences utilize while browsing online. This will help you to develop content online that will help push traffic to the client's website. To be successful in your role, be sure to regularly perform keyword research and stay up-to-date with search engine ranking guidelines.
On-Page SEO: Are you familiar with the use of headers and subheaders (H1, H2, H3, etc.)? As an SEO Freelancer, it’s important that you understand on-site or on-page optimization strategies. Once you are able to grasp these strategies and techniques you’ll learn how to rank your content higher.
Project management: Pitching ideas or brainstorming ideas is essential in your role. As you begin to grow in your profession, you’ll obtain multiple clients. It’s important to understand how to effectively plan project timelines and strategies for getting tasks done. Your clients are depending on your timely delivery to market campaigns and launch products. Only take on as many clients as you can handle at once until you are able to successfully manage more.
It’s always important to stay atop your skills and industry trends. As your clients grow and change, you want to be able to grow right along with them. As an SEO Freelancer, you will have the opportunity to write copy for multi-million dollar campaigns, tech companies, medical, and much more. Be consistent and have a reputable portfolio available upon request at all times.